Pat TammaroI run Waterr. I also work with Ethan Chlebowski and sometimes build iOS apps. Have a question? I’m an open book. Send me a DM on Twitter or drop me an email.
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Introduction
Blogging and SEO have been intertwined since the inception of digital marketing. In the past decade, blogs have become a primary source of information for internet users. At the same time, SEO has become a crucial aspect of digital marketing, with businesses trying to rank higher in search engine results.
Let’s talk about where this is all going and if there’s anything we can do to prepare for these changes.
The Impact of Artificial Intelligence on Blogging and SEO
AI is becoming more prevalent in digital marketing, and it will have a significant impact on blogging and SEO. Content creation is probably the bit takeaway here. AI tools such as ChatGPT, JasperAI, and CopyAI can help bloggers generate content ideas, write blog posts, and even edit and optimize content for SEO. Bloggers can also use AI to analyze their website's data and gain insights into their audience's behavior and preferences.
Another way AI will impact SEO is through personalized search results. AI algorithms can analyze a user's search history and behavior to provide personalized search results. This means that bloggers will need to focus on creating content that is relevant and personalized to their audience. Bloggers can also use AI to optimize their content for these personalized search results.
The Rise of Voice Search
Voice search is becoming more popular as people use smart assistants like Amazon Alexa, Google Assistant, and Siri. With the rise of voice search, bloggers will need to optimize for conversational search phrases. For example, instead of optimizing for "best Italian restaurants," bloggers will need to optimize for "what are the best Italian restaurants near me?" Bloggers will also need to focus on long-tail keywords and phrases to rank higher in voice search results.
This is one I hadn’t thought about much until I started blogging and got invested in SEO.
The Importance of User Experience
User experience (UX) is becoming increasingly important in SEO. Everyone and their mother has a blog… Google's algorithms favor websites that provide a good user experience. Bloggers will need to focus on creating a seamless and enjoyable user experience for their readers. This includes fast load times, easy navigation, and responsive design.
Spend the time up front when you’re setting up your blog to select a good tool, platform, and template. If you do it right the first time, it’s set it and forget it. You can then focus on the good stuff like creating high-quality content that is thoughtful and engaging for your readers.
Would have you made it this far in the blog if the design of this blog was poor? Probably not.
The Rise of Video Content
Video content is becoming more popular as people consume more content on their mobile devices. Bloggers will need to start incorporating video content into their blogs to stay relevant. Video content can be in the form of tutorials, product reviews, or interviews. Bloggers can also create video content for social media platforms like Instagram and YouTube to increase their reach.
One quick win I like to use is throw in a good meme or gif, so long as it’s relevant.
Wrap It Up
The future of blogging and SEO is constantly evolving, and bloggers need to stay up-to-date with the latest trends and changes. AI, Voice search, user experience, and video content are just a few of the changes that bloggers need to prepare for.
By optimizing for conversational search phrases, providing a good user experience, incorporating video content, and utilizing AI tools, bloggers can stay ahead of the game and continue to attract and engage their audience.
Written by
Pat Tammaro
I run Waterr. I also work with Ethan Chlebowski and sometimes build iOS apps. Have a question? I’m an open book. Send me a DM on Twitter or drop me an email.
