Pat TammaroI run Waterr. I also work with Ethan Chlebowski and sometimes build iOS apps. Have a question? I’m an open book. Send me a DM on Twitter or drop me an email.
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Introduction
In today's fast-paced business environment, it is essential to have a strong web presence to engage your market and build customer loyalty. A well-optimized website has been essential in developing comprehensive branding strategies in digital marketing. However, in today's competitive environment, a website alone may not be sufficient. Consistent blogging is one of the most effective ways to market your brand and stay ahead of competitors.
Blogging became popular in the early 2000s and has since been proven to be an inexpensive way to provide relevant content to customers and drive traffic to websites. Here are five powerful reasons why blogging is not only good-to-have but a must-have for your website.
1. Boosts Your Search Engine Optimization
Blogging is your brand's voice in the online marketing world. It is a straightforward method to provide fresh and useful content that not only your customers will love, but major search engines too. Regular blogging provides search engines like Google, Yahoo, and Bing with content they can index. Thus, the more relevant information you post through blogging, the more visible your brand becomes online. Blogging also provides an opportunity to insert keywords relevant to your industry that consumers type in search engines to search for products or services.
2. Strengthens Your Relationships with Existing and New Customers
Blogging is an essential component of building your brand online and customer engagement. It offers the opportunity to build a stronger connection with your existing and/or potential customers in a more conversational and relatable way. Consistently providing high quality and relevant content through blogging can help establish your brand as a reliable source of information, thus building your target audience's trust.
3. Establishes Your Business as an Expert in Your Niche
Blogging is an excellent way to provide valuable content to customers and showcase your expertise and knowledge gained in your field. Consistently posting helpful and informative blogs will eventually make your brand the "go-to" resource in your industry. Once you have expanded your readership, your audience may acknowledge you as an expert in your niche. This can subsequently result in higher customer conversion rates and more website traffic.
4. Keeps People Updated About Your Business
Blogs are a great tool to humanize your brand and show your audience a more personal side to your business. While your website sets a more straightforward tone in delivering content, blogging allows you to be more flexible in opening up and expounding on your brand message to connect with existing and potential customers. This makes your blog a direct communication line to your audience that not only showcases what you do but also who you are.
5. Creates Opportunities for Sharing
Blogging can also be a way for customers to share your content with others, linking people back to your website and driving more traffic. This is one of the most powerful benefits of blogging and where the beauty of free marketing comes to light. Writing compelling content increases the potential viral traffic that can boost your market growth. With the ever-growing list of social media platforms available, your readers can share the link to your blog, email it or tweet it, enabling more people to see your content.
Bonus
Even if you’re not a writer or don’t have a professional background in writing (hint… I don’t), I encourage you to give blogging a try.
An inspiration to me is Ali Abdaal who has taught me countless lessons, but no one more important than Get Going. I encourage you to check out some of his videos.
Here’s a start…
If you’re still scared of writing or don’t have the time to, but want the benefits of blogging listed above, take a look at our services at Bass.
Written by
Pat Tammaro
I run Waterr. I also work with Ethan Chlebowski and sometimes build iOS apps. Have a question? I’m an open book. Send me a DM on Twitter or drop me an email.
